Salt on the Rim
At a time when the food truck trend was gaining momentum, I decided to invent a similar business called Salt on the Rim- think "mobile margaritas!" "Booze on wheels!" (yasss, I knoooow!) I based the fictional business in Hawaii, and so gave the report a bold color scheme and a beachy feel. All the copy in this 20 page booklet was written by yours truly, which was complemented with a few full color advertisements and some simple but fun illustrations and infographics. Bound and die cut by hand, I used a gloss white cover that opens to reveal the logo against a vibrant beach background. This set the tone for the style that continues throughout the book. It caught the eye of a few judges, too! #bragmuch?
|| THE PROJECT || Create an Annual Report booklet for a fictional business.
