Coley & Coley

The owners of this successful, long time business in Murfreesboro, Tennessee wanted to overhaul the look of their logo as well as their existing signs. They felt the illustrative look of their former "eye logo" had become dated, but did not want to stray too far from the design that was already recognizable to their clients. With certain attributes to the office such as rounded door handles, circular display cabinets in the front windows, and an existing half circle architechtural opening at the entrance, it was a no brainer to modernize the logo based around that concept- a simple circle. I reworked their existing logo, created a new logo for their secondary business the Dry Eye Clinic, refurbished their road sign, designed a new store front sign, and created an eye-catching (pun totally intended) lighted chandelier to add interest to the formerly unutilized opening above the entrance. The design awarded Select Sign Service First Place in a national sign industry design competition.